... but lets get to work. In a step-by-step process we will not only explain the new rules, but make you develop your own strategy and action plans for the digital age. It has the shape of a book, but you're actually getting a tool.
"I've gained many practical insights and a renewed energy to set bold targets for our own disruptive strategy. The optimization-transformation-disruption model resonates extremely well"
"The presentations and interaction with other participants were very valuable, clearly recommended for everyone in a decision making position."
"Make Disruption Work perfectly covers the essence, urgency and challenges of our transformation."
We have written this book because we believe we have entered an era of new-technology-driven disruption that will not leave a single industry or sector unaffected. When we started SparkOptimus in 2010, we could see the momentum growing. Today, seven years later, we believe the time is right to share what we have learned along the way. Markets and company boards are ready for this knowledge, and recognize the need for change. Moreover, we have now accumulated so much experience that we have a detailed understanding of “the how” in the way companies should address disruption.
Our goal is to show you how the digital landscape is changing. We want to show you the forest around you, and dig down to the root causes of disruption. By looking at other industries, we believe it’s possible to transplant some early lessons in disruption – we want to share our insights with you. We believe the future’s already here, and that this is only the beginning.
The rules of the game have changed. We want to show you how they’ve changed, and how you can win. What are disruptors doing? How are they eating your lunch? What’s their game plan? After understanding the new rules, we want to show you how you can craft a winning response. When to move and how? What should be your game plan? Our goal is to help you define how to play.
What is it about disruptors that makes them successful? What is the glue that binds them? Which structures support them? Using lessons from disruptors we want explore with you how to organize for disruption, speed and impact. After that, we want to share with you how to make technology work for you. Together, we want to reimagine your business.
How do digital winners like Zalando and Booking.com do it? What’s their secret? Who do they hire, and how do they push forward? This chapter shows you where to start, and how to drive the change.
What’s left is to lead. That’s why this chapter is for you. We want to help you be the leader your company’s future needs, and prepare you to take tough decisions. We want to help you tell the story.
Alexandra has international experience in supporting and accomplishing digital growth and transformation with leading companies around the world. In the past, she worked at McKinsey & Company, fulfilled key roles in driving Reed Elsevier’s digital business, and was Managing Director of Lastminute.com.
Tom has an unrivalled track record in helping clients with thought leadership on changing business structures. He has a close working relationship with numerous CEOs among e-commerce pure players, in retail & consumer goods, Private Equity, and in B2B businesses across Europe and the US.